Benefit from rising sales revenues in video on demand services
Increasing sales for video on demand services
In the upcoming years a massive growth in VOD revenues is expected. The total revenue from digital downloads and rentals is expected to rise from 202 million euros in 2014 to 564 million euros in 2019, according to the consulting firm PricewaterhouseCoopers.
The major services Amazon Video, Netflix, iTunes, Maxdome and Google Play can score with comprehensive lists of movies and exclusive series. But even these vendors do not provide all films, gaps can be found in blockbuster sections and older movies.
VOD niche players and whitelabel solution
Special niche players have clearly outlined target groups, such as the Arthouse portal realeyz.tv, developed by Dutyfarm. It is easier for these players to generate a higher user loyalty with community features. Dutyfarm has developed a Whitelabel VOD platform for SVOD and TVOD, the right technology for quick and easy digital distribution.
The provided payment methods and the business models are important.
The subscription model SVOD can ensure continuous payments. To activate new clients and occasional users the TVOD model is essential.
These shares of SVOD and TVOD are shifting as assumed by PricewaterhouseCoopers. The SVOD share is expected to rise from 39 percent to 69 percent in the year of 2019.
Most frequent used devices for VOD are PC / laptop, as well as TVs with PC connection, Set-top boxes or games consoles and Internet-enabled TV sets. Smartphones are only used by 17 percent of users for VOD.