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Area / game type
Deutsche Grammophon
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Consulting, Game Design, Level Design, Social Game, Social Media Marketing

Classical Games Collection

Classical Games Collection
Classical Games Collection
Classical Games Collection
  • Game CMS and game collection for fans of classical music
  • Interactive product promotion including viral Social Media elements
  • Favourites list and download opportunities for all players

About this project...

For customer Deutsche Grammophon and their international partners Dutyfarm developed the sonorous Social Media Games Collection 'Classical Games Collection'.

This game collection can easily be filled with content and extended by the customer's editorial staff as it operates on an individually designed Game CMS. Its initial launch is themed under the sign of outstanding composer Ludwig van Beethoven.

A mixture of well-known and innovative game principles amounts to an interactive listening experience which, in combination with fascinating compositions, enthuses a broad audience exceeding sophisticated classic fans.

Aim of the multi-media game 'Beethoven Memo' is to combine picture couples of conductors, artist, as well as sound fragments. The 'Beethoven Platten-Quiz' game presents mixed up vinyl record pieces which need to be re-arranged into their correct sequence.

The best players will be announced in highscore statistics which displays 'gold', 'silver', and 'bronze' status players, and can be assorted by friends or countries. The entirety of compositions employed in the games can be saved to a personalised favourites chart and be listened to anew.

Moreover, successful players will be rewarded for distinguished game scores and additional viral promotions by means of Download Credits; in order to eventually utilise these to download the tracks saved to their list of favourites. A link to according albums completes this function.