Online Game Max Raabe Paternoster
- Adjustable and individual promotion tool for artists and media
- Captivates look and feel of the product, suitable for inexperienced players
- Interactive product promotion including viral social media functions
About this project...
For the UNIVERSAL MUSIC GROUP, world wide market leader in the music industry; Dutyfarm created a musical promotion game. It is bound to the occasion of the CD release of Max Raabe's, who is a well-known star-barriton in German Chanson, new single 'For women this is not a problem'.
The game combines a fragment of the brand new single with a fiddly task: In Max Raabe's paternoster, objects run up and down like a clockwork which should be memorised. In a digital galery the player has to recognise all seen objects. Regardless, to score the player receives a purchase recommendation and has an opportunity to post successful game results on Facebook.