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Area / game type
ActionSkill
Platform
Flash
Client
Deutsche Grammophon
Checkout here
Online
year
2013
Services
Online Game, Online Marketing

Online Game Max Raabe Paternoster

Online Game Max Raabe Paternoster
Online Game Max Raabe Paternoster
Online Game Max Raabe Paternoster
Online Game Max Raabe Paternoster
  • Adjustable and individual promotion tool for artists and media
  • Captivates look and feel of the product, suitable for inexperienced players
  • Interactive product promotion including viral social media functions

About this project...

For the UNIVERSAL MUSIC GROUP, world wide market leader in the music industry; Dutyfarm created a musical promotion game. It is bound to the occasion of the CD release of Max Raabe's, who is a well-known star-barriton in German Chanson, new single 'For women this is not a problem'.

The game combines a fragment of the brand new single with a fiddly task: In Max Raabe's paternoster, objects run up and down like a clockwork which should be memorised. In a digital galery the player has to recognise all seen objects. Regardless, to score the player receives a purchase recommendation and has an opportunity to post successful game results on Facebook.