Online Game Sandboarding and E-Card Module ‘You in Dubai’
- Online game 'Sandboarding' including highscores and saving option
- Viral marketing option: personalised E-Cards, transmittable to Facebook, Twitter, e-mail.
- Game and E-Card interfaces adjustable to topic an Corporate Design
About this project...
MairDumont is one of the market leaders in the touristic, leisure, and mobility information branch and realised a campaign for one of their main brands Marco Polo in collaboration with Dutyfarm. The ACTION TOUR 2012 surprised ten adventurous travellers with a trip to Dubai, United Arab Emirates.
Even before the actual journey started candidates could test their Sandboarding skills in navigating an avatar in an especially created online game along deserts and sand dunes towards the finish line. The E-Card Module 'You in Dubai' almost magically transported individual portraits to Dubai's most beautiful spots and sights. These snapshots were then ready to be distributed on Facebook, Twitter, and via e-mail.