Character Design

Character design: from the first idea to your brand's game character

A mascot as a game companion, a character for your product launch or the star of a branded game: virtual characters give your campaign a face. Dutyfarm brings together concept development, character design, animation and technical delivery, aligned with your brand, audience and intended use.

Concept and design

We develop new characters or adapt existing mascots and brand characters for games. Together, we define their role, personality and style. Sketches, colour variations and selected poses establish the direction early, before we refine the design.

AI as a creative tool

Depending on the project, we use AI-assisted tools to visualise ideas, explore variations and refine details. Our team retains responsibility for creative direction, selection and quality checks. The character must remain consistent with your brand across different views, poses and animations.

Animation with personality and purpose

Gestures, expressions and movement bring the character to life. We create animations that support its role: guiding players, responding to success or telling a story. We align the scope and presentation with the mechanics and audience, so the character stays clear and supports the action.

For games, social media and campaigns

We prepare characters and animations for HTML5 browser games on smartphones, tablets and desktops, considering screen size, loading times and device performance. Matching versions and formats can also be planned for social videos, microsites and trade fair appearances.

Recognition beyond the game

A consistently designed character can explain products, guide people through interactive content and give your brand message a personality. Recurring colours, shapes and behaviours connect the game with other campaign touchpoints. Your communication goal determines the character's role.

For agencies: clear design, coordinated delivery

You provide the brand strategy and campaign idea; we translate them into character design and animation, as a white-label partner if required. A shared style guide and agreed approval stages keep design, movement and technical integration aligned.

Whether you need an adapted character for a proven game format or a new character for an original concept, we agree the level of detail your project needs and what is achievable within your budget and schedule.