Custom Games
We develop your game to suit your brand, audience and use case. We build on proven game mechanics and adapt them where needed – or explore new approaches when your idea calls for it.
From a small campaign game to a more extensive interactive application, we create a bespoke solution with its own gameplay, design and features.
With Tailor-Made Games, we adapt an existing game to your brand and campaign. With Custom Games, we also tailor the game concept itself: the idea, mechanics, controls, difficulty and technical features are shaped by your project requirements.
Our Custom Games use HTML5 and run directly in the browser on smartphones, tablets and desktop computers. Depending on the use case, we develop for portrait or landscape screens, touchscreens, mouse and keyboard, or dedicated devices at trade fairs and events.
We consider your technical environment from the outset, too. Games can be integrated into websites and campaigns, combined with prize draws and leaderboards, or connected to existing systems through interfaces.
Our in-house team handles the concept, game design, graphics and programming. This brings mechanics and visual design together early, allowing us to test whether an idea works with a playable prototype.
For production, we can create a completely new visual style or work within your existing brand identity and campaigns. Existing illustrations, 3D assets, product data and other materials can also be integrated into the game.
Custom development is particularly suitable when a game needs to tell a specific story, explain a product or offer an unusual interaction. More complex requirements, such as multiple languages, tailored reporting, CMS integration or use across different platforms, can be taken into account from the start.
We start with your goal: what should players do, experience or understand? From there, we develop the right game idea and turn it into a playable prototype early in the project.
Together, we define the goal of the game, get to know your audience and decide what action the game should encourage.
We develop the right game mechanics, define the scope of the levels and create a design that connects your brand with your audience.
We create the graphics, develop a playable prototype and test the game thoroughly until the design, technology and player experience work together.
We handle hosting and operation, ensure a smooth launch and evaluate how your audience uses the game and what results it achieves.
Online adventure meets cultural heritage: Mystery Me is an innovative online and mobile game that transforms German folklore, myths and legends into an interactive experience for the whole family. The project received funding from Germany's Federal Ministry for Economic Affairs and Climate Action (BMWK) through the federal computer games funding programme.
Interactive gamification modules turned the German Wine Institute's WeinTour into a digital experience, adding playful elements to online wine tastings. Its success led to its continuation as a hybrid format and laid the foundation for “WeinLive!”, a modular gamification toolkit for interactive food and drink experiences.
TastyGames.de was launched for Lebensmittelverband Deutschland as a games and information portal about food and nutrition. Informative games share knowledge in an entertaining way and make complex subjects accessible to different audiences.
Budgets for custom games start at around 15,000 euros net. Plan at least eight weeks from brief to launch. If that does not fit, Tailor-Made is the faster route.
Free consultation
A call of no more than 30 minutes with one of the founders. You outline your plan, we bring more than 25 years of project experience.
Eight short questions, an instant recommendation, then pick a slot. Reply within one working day.
Start for free → Book a slot directly No obligation. Or call: 030 30368430