Consulting and Concept Development

Consulting and concept development: turn your idea into an actionable plan

Planning a branded game, interactive portal or app? We help clarify your goal, audience and requirements, then assess which format fits. Dutyfarm supports companies and agencies from the first idea and prototype through to delivery and operation.

Start with the goal, then the game idea

More conversations at your stand, contacts for a campaign or a product explained through play: our joint briefing defines the use case. We discuss budget, timing and evaluation criteria, then develop suitable ideas and assess technical feasibility.

For game projects, we also establish the right scope: a Ready-Made game, a Tailored format adapted to your brand or a bespoke Custom Made project. This gives you a basis for weighing up effort and benefit.

From sketch to prototype

In workshops, we develop the concept, mechanics and user journey. Sketches and interactive prototypes make the idea tangible early and help resolve open questions before production. Together, we agree deliverables, milestones and approvals.

How we can help

• Strategy and concept: Idea workshops, campaign planning and the selection of suitable formats and distribution channels.
• Marketing and social media: Integrating the digital experience into your campaign and supporting communications.
• UI and UX: User journeys, interface design and prototypes for the intended devices.
• Design and production: Graphics, illustration, animation, technical development and integration.
• Data processing: Agreeing data collection, interfaces and data processing arrangements for your project.
• Project management and quality assurance: Clear responsibilities, agreed approvals and pre-launch testing.
• Hosting and operation: Deployment, monitoring and technical support after launch.

Use AI selectively, review the results

Where appropriate, AI tools support ideation, image and animation drafts, development and localisation. Our team checks the results for visual consistency, technical quality and linguistic suitability. Your requirements determine which tools and steps are useful.

For agencies: support from pitch to operation

You bring client knowledge and brand strategy; we contribute concept development, design and technical delivery, as a white-label partner if required. Working together early makes it easier to plan requirements, dependencies and approvals.

Our project experience includes work for Universal Music, AOL, Telekom, Deutsche Bahn, Paramount and Axel Springer. Our Case Studies show examples of our work. In an initial conversation, we establish how we can support your project.