Turn players into new contacts

Play first, then take the next step

A product quiz, a quick skill challenge or a puzzle featuring your brand imagery: online games invite people to engage actively with what you offer. A prize promotion after the game gives them a clear reason to share their contact details and continue the experience beyond the game itself.

Dutyfarm designs the experience around your goal. Are you looking to reach new prospects, attract newsletter subscribers or support a product launch? Together, we align the game, prize and entry form with that objective, whether on your website, a campaign landing page or a customer portal.

A game and a prize that fit your brand

A well-chosen prize reflects your audience’s interests and has a clear connection to your offering. Combined with relevant game content, it puts your brand at the heart of the promotion. A quiz can build product knowledge, a memory game can reinforce brand imagery, and a reaction game can offer a quick challenge.

Depending on the campaign, players might qualify by reaching a score, completing a task or simply playing a round. A leaderboard encourages friendly competition, while a prize draw can give participants a chance to win regardless of their score. We explain clearly how to take part and how winners are chosen.

From game results to new contacts

A clear next step takes players from their result to the entry form. We keep the information requested relevant to your promotion and planned follow-up. A confirmation then lets participants know their entry was successful and what happens next.

We treat prize promotion entry and newsletter sign-up as separate steps, with clear information about how data will be used in each case. A double opt-in process can be added for newsletter subscriptions. Before development begins, we work with you to establish the information, consent and participation terms your campaign needs.

Follow up with contacts and understand the results

Together, we plan how new contacts will feed into your ongoing communications. Depending on the project, we provide a CSV export or connect the game to your CRM through an interface, so your teams can use the information within their existing workflow.

Our reporting looks at the journey from starting the game to completing an entry. Depending on the setup, confirmed newsletter subscriptions can also be included. This helps you assess the campaign and identify improvements for the next one. Whether a contact becomes a customer also depends on your offer and subsequent follow-up.

The right game for your prize promotion

For a quick start, we review suitable Ready-to-Play games and the entry features you need. With Tailor-Made, we adapt a proven game format to your brand and campaign. Custom Games give us scope to develop bespoke concepts and more specialised experiences.

Our HTML5 games run directly in the browser on smartphones, tablets and desktop computers. Together, we agree on scope, integration, hosting and reporting to suit your budget and launch date.